It was touted as one of the most ambitious launches ever of Indian corporate history. Not a single analyst had any doubts whatsoever about the surefire success of this project. Three years down the road, it was projected to generate revenues equivalent to 2% of India’s GDP and was slated to overtake even the parent company. Yet, widespread protests by activists, traders, middle men and assorted vested interests ensured that the famed Ambani magic failed to work and Reliance Retail was shut out of Uttar Pradesh, West Bengal, Kerala and some other states. In others, people continue to pelt it with stones!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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