Friday, July 11, 2008

Truly, wireless’ very own child...

TULIP: H.S BEDI

Truly, wireless’ very own child...


Sheer determination to challenge the status quo and the ability to adapt to changes has proved to be vital for the turnaround story of Tulip IT Services. From being a mere packaged software re-seller, to being reckoned as one of the largest wireless solutions company in India, Tulip has certainly come a long way. Over the years, the company has moved up the value chain by using telecom as a tool. Its unique combination of services – Network Integration (NI), corporate data connectivity & rural connectivity, and infrastructure management services – distinguishes it from its competitors who are primarily either network integrators or telecom service providers. The realisation that the gap between limited telecom infrastructure and connectivity requirements can be amply overcome by using wireless technology heralded Tulip’s success. Wireless networking is the future and Tulip is a near perfectionist in it. It has used wireless networking to provide connectivity at a reasonable cost successfully. Speaking to 4Ps B&M, a company official exuded, “We make connectivity possible using wireless technology and this is our USP.” This has helped Tulip to tap areas which have not been traditionally addressed by its rivals. Their innovative solution has yielded rich dividends for all the stakeholders and has helped remove the ubiquitous digital divide to a great extent. Consistent focus on niche segments and continuous exploration of the emerging disciplines in the field of technology is what has kept the company ahead of its competitors. A strong WAN team & base, technical strength, multi–locational countrywide presence, ability to provide connectivity using wireless at reasonable cost et al, well supported by the profit oriented policies of the company have been instrumental in seeing the company through the slowdown.

For Tulip, the wireless odyssey has certainly been interesting, vivid and varied. But can it sustain it?
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

1 comment:

Sujoy said...

The best part about this company is that its doing things at an amazing speed.May be 4 or 5 times faster than the industry benchmarks.

THey already are the No. 1 and will be so till the technology fades out.Surely, the challenges in the future are testing.

Their recent diversion in to managed services and country networks shuld help.