What gives when TV media and political parties join hands...
In this media driven age, where perception is the
only reality; it’s only fitting that the last of the acknowledged 4Ps (Promotion) takes precedence over all else. No wonder, this most flamboyant P is fast becoming a fav of not just Armani-suited honchos in corporate boardrooms; but also of our ‘Dhoti’ toggled politicians. Politicians ranging from Mahatma Gandhi to Sharad Pawar have always invested in the print media; and all major political parties already boast of their own newspapers & magazines, as mouthpieces. But now, Television is emerging as the new ‘promotion’ phenomena amidst these sons-of-the soil...
And it’s not only about a few political campaigns (flop or otherwise); it’s actually about political leaders or their supporters, themselves investing in TV ventures. Take Sun TV for example, it’s the second largest TV network across the country. Started by Kalanidhi Maran, son of the late Union Minister Murasoli Maran and nephew of politician Karunanidhi; Sun TV was till recently, the voice of DMK (before Maran and Karunanidhi had a fallout recently). Even the headquarters of Sun TV are located within the DMK party headquarters in Chennai. And mind you, the propaganda was done very cleverly. In 2001, when Karunanidhi was arrested at midnight, Sun TV showed visuals of Karunanidhi being roughed up; used wisely during the next elections.
Similarly, Jaya TV (run by Jayalalitha loyalists), is the alleged mouthpiece of AIADMK. Not surprising that both have been routinely spitting venom against each other. During the 2006 state assembly elections, if there were live campaigns after 8pm on Sun TV; Jaya TV screened special documentaries depicting Jayalalitha’s achievements. Though Jaya TV could not match Sun, both technically and penetration wise, it put up a tough fight. Now, ever since relations between Maran and Karunanidhi have soured, the DMK is busy flaunting its new mouthpiece ‘Kalaingar TV’.
In this media driven age, where perception is the
only reality; it’s only fitting that the last of the acknowledged 4Ps (Promotion) takes precedence over all else. No wonder, this most flamboyant P is fast becoming a fav of not just Armani-suited honchos in corporate boardrooms; but also of our ‘Dhoti’ toggled politicians. Politicians ranging from Mahatma Gandhi to Sharad Pawar have always invested in the print media; and all major political parties already boast of their own newspapers & magazines, as mouthpieces. But now, Television is emerging as the new ‘promotion’ phenomena amidst these sons-of-the soil...And it’s not only about a few political campaigns (flop or otherwise); it’s actually about political leaders or their supporters, themselves investing in TV ventures. Take Sun TV for example, it’s the second largest TV network across the country. Started by Kalanidhi Maran, son of the late Union Minister Murasoli Maran and nephew of politician Karunanidhi; Sun TV was till recently, the voice of DMK (before Maran and Karunanidhi had a fallout recently). Even the headquarters of Sun TV are located within the DMK party headquarters in Chennai. And mind you, the propaganda was done very cleverly. In 2001, when Karunanidhi was arrested at midnight, Sun TV showed visuals of Karunanidhi being roughed up; used wisely during the next elections.
Similarly, Jaya TV (run by Jayalalitha loyalists), is the alleged mouthpiece of AIADMK. Not surprising that both have been routinely spitting venom against each other. During the 2006 state assembly elections, if there were live campaigns after 8pm on Sun TV; Jaya TV screened special documentaries depicting Jayalalitha’s achievements. Though Jaya TV could not match Sun, both technically and penetration wise, it put up a tough fight. Now, ever since relations between Maran and Karunanidhi have soured, the DMK is busy flaunting its new mouthpiece ‘Kalaingar TV’.
3 comments:
hi, can anybody tell me about iipm placements
hey, dude iipm placements rocks
click dis link to know more about iipm placements
http://timesofindia.indiatimes.com/Education/IIPM_makes_business_education_truly_global/articleshow/3231633.cms
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