The coolest and the most hip brand ambassadors have been roped in and used in a blitzkrieg fashion by the two cola giants Pepsi & Coke. Yet, all the kings’ horses and all the kings’ men are not able to prevent a simple fact from coming out: the hey days of the fizzy colas seem to be finally coming to an end. Sure they still sell a lot. But the cool dudes and the hip set are simply giving up on carbonated drinks because it is not good for the abs and their fabulous figures. Go figure this one out!
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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