HEADLINE: We’ve
returned... fresh air
BASELINE : Integrated business district
AGENCY : NA
4Ps TAKE : Clean Delhi, green Delhi – how many times we’ve heard that? Now, how about a clean and green business district, right in the heart of the bustling city? Sounds impossible, but it’s happening alright! Purearth Infrastructure presents Central Square – its forthcoming integrated business complex – just 4 kms away from Connaught Place. It strikes the right connect by talking about traffic and congested streets – and how one doesn’t need to be part of that any more! Although the visuals are somewhat misleading – a lady sitting on a bench in an open space and reading a book and an empty business cum shopping complex with no customers (why, pray!?!?) – the communication is a killer: “If you are tired of busy traffic and congested streets in the National Capital Region, a surprise is just around the corner. Central Square, 25-acre integrated business complex coming up in the heart of Delhi. With over 60% open space for greens, water bodies and tree lined avenues, it’ll breathe new life into your routine.” Need we say more?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
returned... fresh air
BASELINE : Integrated business district
AGENCY : NA
4Ps TAKE : Clean Delhi, green Delhi – how many times we’ve heard that? Now, how about a clean and green business district, right in the heart of the bustling city? Sounds impossible, but it’s happening alright! Purearth Infrastructure presents Central Square – its forthcoming integrated business complex – just 4 kms away from Connaught Place. It strikes the right connect by talking about traffic and congested streets – and how one doesn’t need to be part of that any more! Although the visuals are somewhat misleading – a lady sitting on a bench in an open space and reading a book and an empty business cum shopping complex with no customers (why, pray!?!?) – the communication is a killer: “If you are tired of busy traffic and congested streets in the National Capital Region, a surprise is just around the corner. Central Square, 25-acre integrated business complex coming up in the heart of Delhi. With over 60% open space for greens, water bodies and tree lined avenues, it’ll breathe new life into your routine.” Need we say more?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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