Vijay Rupani, spokesman for Gujarat BJP, completely disagrees. “Most of these channels have only one agenda, that is money. I don`t think parties like DMK or AIADMK are launching their ideology through those channels… As far as the BJP is concerned, we do not have any agenda in future to start a TV channel,” he says.
Be that as it may, PMK’s Makkal TV (started last year), DMK’s ‘Kalaingar TV’ & the Congress’ Mega TV and Vasanth TV (to debut soon); all are gung-ho with political ambitions. And why not! The best part is that you can easily reach your target group’s living room; and slowly but steadily mould their thinking (in your favour of course!) via an ostensibly neutral source. And if your channel really clicks (as Sun TV has), you additionaly have a moolah minting machine at your disposal. Agrees Rajat Sinha, media planner in a leading agency, “If you have a channel of your own, you can leverage a lot of inhouse synergies and it definitely becomes easy and more effective to promote your products and services.”
If you thought that the trend was limited to Tamil Nadu, think again. Kerala, Andhara Pradesh, Karnataka are other states where launching television channels, promoted by party supporters is in vogue. In Kerala, ‘Kairali channel’ the mouthpiece of Communist Party of India (Marxist) had so far been the sole channel in this genre; until recently, when Kerala Pradesh Congress Committee launched its ‘Jaihind’. Overwhelmed by the response, the state Congress wing is planning another channel launch in Karnataka soon.
Not to be left behind, Karnataka’s CM, HD Karunaswamy too launched his own channel called ‘Kannada Kasturi’ last month. In Andra Pradesh, the CM’s son, YS Jaganmohan Reddy is launching a telegu news channel Indira TV. Apart from that there are VTV, Hyderabad TV and Telangana TV in pipeline (where political parties are directly or indirectly involved), to be launched very soon. The trend has gradually begun to percolate across the rest of the country too. OTV in Orissa, PTC and Channel one in Punjab, and Total TV are a few other channels, backed by various politically aligned promoters.
Here’s a prediction for all those interested in listening. Don’t be surprised if tommorrow Jayalalitha, Karunanidhi, HD Karunaswamy and others of their ilk are found giving guest lectures in the IIMs. They may not have effected a turnaround for Indian Railways a la Lalu Prasad Yadav, but hey, they have zeroed in on an innovative and ingenious way to promote their wares, however good or bad the product quality... What say?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Be that as it may, PMK’s Makkal TV (started last year), DMK’s ‘Kalaingar TV’ & the Congress’ Mega TV and Vasanth TV (to debut soon); all are gung-ho with political ambitions. And why not! The best part is that you can easily reach your target group’s living room; and slowly but steadily mould their thinking (in your favour of course!) via an ostensibly neutral source. And if your channel really clicks (as Sun TV has), you additionaly have a moolah minting machine at your disposal. Agrees Rajat Sinha, media planner in a leading agency, “If you have a channel of your own, you can leverage a lot of inhouse synergies and it definitely becomes easy and more effective to promote your products and services.”
If you thought that the trend was limited to Tamil Nadu, think again. Kerala, Andhara Pradesh, Karnataka are other states where launching television channels, promoted by party supporters is in vogue. In Kerala, ‘Kairali channel’ the mouthpiece of Communist Party of India (Marxist) had so far been the sole channel in this genre; until recently, when Kerala Pradesh Congress Committee launched its ‘Jaihind’. Overwhelmed by the response, the state Congress wing is planning another channel launch in Karnataka soon.
Not to be left behind, Karnataka’s CM, HD Karunaswamy too launched his own channel called ‘Kannada Kasturi’ last month. In Andra Pradesh, the CM’s son, YS Jaganmohan Reddy is launching a telegu news channel Indira TV. Apart from that there are VTV, Hyderabad TV and Telangana TV in pipeline (where political parties are directly or indirectly involved), to be launched very soon. The trend has gradually begun to percolate across the rest of the country too. OTV in Orissa, PTC and Channel one in Punjab, and Total TV are a few other channels, backed by various politically aligned promoters.
Here’s a prediction for all those interested in listening. Don’t be surprised if tommorrow Jayalalitha, Karunanidhi, HD Karunaswamy and others of their ilk are found giving guest lectures in the IIMs. They may not have effected a turnaround for Indian Railways a la Lalu Prasad Yadav, but hey, they have zeroed in on an innovative and ingenious way to promote their wares, however good or bad the product quality... What say?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
2 comments:
iipm-delhi best in ranking
my dear friend not only iipm delhi but all iipm campus provide world class placements
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